The 360° Repeat Revenue System
How Shopify consumable brands bring in new customers and turn them into repeat revenue.
Most playbooks weren't built for products people buy over and over.
They're cookie-cutter systems built for products people buy once. Send a welcome email, remind them about the cart, try a winback if they go quiet, done.
Products people reorder are different. The first sale rarely turns a profit, so most brands decide paid ads don't work for them. The ads are fine. The problem is they're judging them on the first sale alone.
Average loss ecommerce brands take on every new customer acquired in 2022, up from $9 in 2013.
Source: SimplicityDXRise in ecommerce customer acquisition cost between 2023 and 2025.
Source: SimplicityDXProfit lift from a 5% increase in customer retention.
Source: Bain & CompanyHow much more expensive it is to acquire a new customer than to retain one.
Source: Harvard Business ReviewPay for the product, the shipping, and the ad, and the first order leaves almost nothing. What you can spend to get a customer depends on what they're worth after it.
What you spend to bring them in.
What they're worth once retention brings them back. This is where your profit is.
Most brands track the first number and guess at the second.
The whole system, one number to watch.
That number is Repeat Purchase Rate. The percentage of customers who buy more than once.
Purchase RateThe percentage of customers who buy more than once.
Repeat Purchase Rate
The percentage of customers who buy more than once.
- List Growth
- Email + SMS
- Deliverability
- Subscription Base Growth
- Loyalty Program
- Referral Program
Everything we build, in one place.
Paid Acquisition
List Growth
- More people to sell to
- People you reach for free, not with ads
- People who chose to hear from you
Email + SMS
- Where most of your profitable revenue comes from
- Higher conversion than paid traffic
- Done well, it pays for the whole brand
Deliverability
- If the email doesn't hit the inbox, nothing else matters
- It's ongoing work, not a one-time setup
- Lose it, and you lose the inbox a few months later
Subscription Base Growth
- The fastest way to lock in repeat revenue
- Subscribers reorder on a schedule
- Higher LTV and profit over time
Loyalty Program
- It pays customers for the behaviors you want more of
- Gets you reviews, photos, and content
- And brings them back to order again
Referral Program
- The cheapest way to acquire new customers
- They come pre-qualified, sent by someone who already buys
- They stick around longer and spend more
Pull these levers together and the same customer is worth more every month they stay. That's where the profit is.
Want to see this engine running on your brand?
A free audit of your recurring revenue marketing engine. We'll show you which levers are pulling, which are leaking, and where the next 12 months of growth could come from.
Book Your Free Audit