How a protein water brand grew a profitable store of its own, beyond Amazon.

Vieve is a UK protein water brand, sold in retailers like Holland & Barrett. A lot of their online sales came through Amazon, where the customer belongs to the marketplace. We ran their paid advertising on Meta and Google to grow their own Shopify store, profitably, so the customer and the repeat revenue belong to Vieve.

Where they started

Vieve launched in 2019 with a protein water that was first of its kind, and built a loyal following. A lot of their online sales ran through Amazon. That brings in revenue, but on a marketplace the customer belongs to the platform, and so does the next purchase. Vieve wanted a store of their own.

What we did

Our job was to grow their Shopify store, profitably, on Meta and Google.

• Built their paid acquisition on Meta and Google to send new customers to their own store
• Ran Meta and Google as one system, with creative and budget coordinated across both
• Worked within the fixed budget the client set, focused on making it as profitable as possible

Why the two channels worked together

We keep client campaign numbers private, but the strategy is the part worth sharing. For Vieve, Meta and Google together were the right combination. Run as one system, the two channels grew Vieve's own store, profitably.

Protein water is something people reorder. On a marketplace, those repeat purchases belong to the platform. On Vieve's own store, the customer and the repeat revenue belong to Vieve.