How an Italian leather brand expanded worldwide at a 4.9× ROAS.

MyWalit is an Italian leather accessories brand from Lucca, known for bright colours and bold designs. They wanted to bring in more customers and grow in international markets. We ran their Google Ads and Performance Max to do it profitably.

Where they started

Founded in Lucca in 2006, MyWalit grew from a single shop into a global brand with a loyal customer base. They were already running paid ads, but an audit showed clear gaps to close.

What we did

• Restructured the promotional setup to close the most obvious gaps
• Performance Max campaigns built per country, so each market could be tracked on its own
• Brand protection campaigns to capture their existing brand awareness
• Well-timed seasonal promos through our dedicated setup