How a running apparel brand reached a 3.2× MER and $1.3M in revenue.

Janji is a Boston running clothing brand that gives back to clean-water projects around the world. They wanted to push their paid social further and grow revenue as their budget grew. We rebuilt their Meta funnel and scaled it profitably.

Where they started

Janji partnered with us in January 2021. They wanted a partner to rebuild their paid social funnel and push past their limits. It was a tough quarter, with COVID and a slow season for outdoor apparel in North America.

What we did

• A full-funnel Meta structure that guides people from awareness to purchase
• Product storytelling that builds interest and trust, with benefits and social proof
• Creative consistency across all Meta campaigns
• Strategic budget allocation across evergreen and promotional content

As the results came in, Janji grew their monthly Meta spend from $30K in February to $58K in July, reaching a 3.2× MER and $1,329,432 in revenue.