How a mattress brand went from a 1.5× to a 4.5× ROAS with paid ads and email working together.

Amerisleep is one of America's leading mattress brands. They had already spent heavily on paid ads and email with poor results. We rebuilt both into one system, lifted their Meta ROAS from 1.5× to 4.5×, and drove strong revenue from email.

Where they started

Amerisleep already had a strong retail presence with 12 stores across the country, but online sales were hard to scale. They had invested in affiliate, Meta ads and email before us without the results they wanted, and they needed help with strategy and creative.

What we did

• Conversion-focused Meta campaigns with high-converting creative
• Email flows and consistent weekly campaigns, with proper segmentation
• Creative consistency across Meta and Klaviyo
• Recurring promos through our dedicated Meta strategy
• Data-driven optimisation

Paid and email as one system

Paid advertising brought new customers in. Email brought them back and made more of every subscriber. In a single month, email alone drove $405K in revenue, and Klaviyo revenue grew 21%.