From Awareness to Acquisition: Scaling Comfort Truss's Hernia Belt Brand Profitably

Comfort Truss is an American brand that offers the best-designed hernia belt for individuals who enjoy an active lifestyle.

They have sold tens of thousands of belts to active people worldwide looking for a way to manage their hernia while living life to the fullest. These individuals might be pre-surgery, post-surgery, or trying to heal their hernia naturally without surgery.

We started our partnership with Comfort Truss in September 2023. The goals were set to achieve improved ROAS, a cohesive marketing strategy, and increased brand awareness.

Our biggest challenge was reaching and educating people who were not specifically searching for a hernia belt, as many did not even know what a hernia belt was. There are countless people walking around dealing with their hernia because they don't know that a product exists that can help them.

We decided to kick off by implementing a full-funnel strategy on the account. Initially, we tested different angles and creatives; once we identified the winners, we started scaling our campaigns while keeping the business profitable.

With our creative team, we had many brainstorming sessions and then decided to test founder videos in which George (the founder) explained his journey and the brand itself. This video worked wonders, attracting many new acquisitions and building trust in Comfort Truss.

To increase revenue while remaining profitable, we knew we focused on:

• High-converting campaign structures on both Meta and Google
• Maximizing incremental conversions from brand searches coming from increased social media exposure
• Creative consistency across Meta and Google
• Creatives focused on the founder's story

With our marketing strategies, Comfort Truss has achieved their goal of increasing brand awareness while staying profitable. Their ad spend increased approximately 51.97% while hitting a MER of 6.5x.

As part of our ongoing partnership, we are stepping into a new journey with Comfort Truss by start managing their email marketing efforts as well. This gives us more room to increase the brand's communication with customers and bring in a stable revenue stream.

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